Testimonials
When Russell James phoned me to announce that he’d written a book for business owners, not just on pricing, but a book with the provocative theme of ‘pricing through intimidation’, I was excited on two fronts.
First up, I share his passion when it comes to pricing – or, more specifically, being proud of your price, and ‘charging what you’re truly worth’. So many business owners work their hearts out, day after day, week after week, busting their guts to deliver amazing service and amazing value to their clients and customers.
Yet, all too often, they are doing themselves and their families an injustice.
Not intentionally, but due to a whole raft of reasons, they underprice their true value and fail to make a fair profit. To those business people, it’s often a profound revelation to learn that their growing turnover is, indeed, actually returning them less profit the more they grow.
By stripping this pricing thing down to its fundamental components, Russell is delivering you a wonderful gift. Embrace what he teaches you, apply it systematically, and it will enrich your life in countless ways.
Business will become FUN again. And your passion for growth will be re-energised. Not only because you’ll KNOW there’s a rich reward at the end of your effort, but that ‘charging what you’re truly worth’ is to have an ethical transaction with someone who you’ve educated to understand that value.
The second reason I was excited to learn that Russ had put his mind to writing this book, is because he brings to the table a vast amount of real-life experience and wisdom. It’s not ‘theory’. It’s hard-won wisdom from the coalface. I’ve been aware of Russ’s work for over thirty years and admire his entrepreneurial drive, his passion, his insight, his commitment to excellence in everything he does, and his hunger to help other business people be great at what they do.
Enjoy Russ’s book. It might just change your life.
‘I’ve known and worked with Russ James over many years,as a national sponsor of the leading industry Association,Parks and Leisure Australia. Throughout that time, I have admired his commitment to organisational partnership and quality management practices, hearing positive feedback
from many of his clients. Russ adopts and embraces creative management methods, ensuring all people working with him grow both professionally and personally.’
Russ James is an unconventional package. His gift is an ability to look at things with fresh eyes and no assumptions: the ideas he shares here are the result. He’s an honest bloke, with a great heart, whose aim is simply to share what he believes so that we might side-step some of the pitfalls that lie waiting.
E DeFriestI have known Russ as a client for over 20 years and he has represented our TerraCottem brand like no other in the world. In 2005, he took the bold step of creating a business exclusively around supporting our technology. We had faith it would work out and it did. Russ matched an innate understanding of market reality with value propositions that saw his TC Advantage company grow as our largest distributor for nine of the last ten years. I have come to trust Russ’s wisdom, judgement and patience as a friend, mentor and encourager. Enjoy his book, we wish him, and his readers well.
Carol Devos‘Russ James knows the game of selling and pricing inside-out. As a master of the complex sale, Russ taught me how selling starts with earning trust and building relationships. The lessons I learned from Russ have helped me navigate several successful negotiations.’
Veechi Stuart (Curtis)Russell James and I met through buying TerraCottem for projects and I soon realised this bloke would become a lifelong friend. Russ is inspirational in his thinking, logical in his approach and unselfish with all the people he meets. He makes you feel like there is something in you and creates a positive energy. He is just as enthusiastic about your success as he is about his own.
Geoff Green